checkCall Us: 1-800-DUNHILL (386-4455)

DUNHILL INTERNATIONAL LIST CO., INC.

DUNHILL INTERNATIONAL LIST CO., INC.

Serving Direct Marketers Since 1938

How to Save Big Dollars by Mailing Smarter

Here are some golden tips of wisdom to use today for all your compiled, subscriber, donor or buyer mailing data. These rules also apply to rented data.

The suppression of names will certainly save important advertising dollars. Perhaps this practice should become a permanent policy of the direct marketing function regardless of the economic situation.

Mailers can cut the prices of goods or reduce subscription rates, yet the bottom line is still profits. Reducing overhead by qualifying an inquiry file, an expiration or previous buyer file is a great start and sure beats reducing prices. Try it.


Find a Datacard...